Online Presence

Social Media

We use data & analytics to find an optimised social media strategy to increase your engagement with existing and new followers to ultimately achieve organic growth.

In-House Sales Training

What is Social Media?

Social media is a powerful tool in digital marketing, as it allows businesses to connect with their target audience and engage with them on a personal level. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide businesses with a wide range of opportunities to reach their target audience, including paid advertising, organic content, and influencer marketing.

Social media marketing can be used to increase brand awareness, drive website traffic, generate leads, and improve customer engagement. Businesses can create a social media strategy, which includes the goals, target audience, content, and metrics, that will be used to guide their social media activities.

Social media platforms also provide businesses with valuable insights and analytics that can be used to measure the performance of their campaigns and make data-driven decisions. Additionally, social media also allows businesses to interact with their customers and receive feedback in real-time, making it easier to improve customer satisfaction and retention.

This is a general process, it can vary depending on the client’s needs and the campaign’s complexity.

Research

The first step is to research the target audience, competitors and the social media platforms that are most relevant to the business. This includes identifying the demographics, behaviours, and interests of the target audience, as well as understanding which platforms they are most active on.

Once the research is completed, a plan is developed to establish the goals, budget, and tactics that will be used to reach the target audience. This includes creating a content calendar, identifying the most effective channels, and setting up a social media strategy.

The next step is to execute the plan, this includes creating the content, setting up the campaigns, and launching them. During this phase, the team will also be monitoring and optimising the campaigns to ensure that they are reaching the target audience and achieving the desired results.

The final step is tracking and measuring the results of the campaigns. This includes monitoring the engagement, conversions, and ROI to determine the effectiveness of the campaigns and make any necessary adjustments to improve the results.

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