Local marketing in digital marketing refers to the strategy and tactics used to target customers in a specific geographic location. This approach is usually used by small businesses and franchises that want to attract customers in their immediate area. The main goal of local marketing is to increase visibility and drive foot traffic to the business.
One of the most effective local marketing tactics is Google My Business, which allows businesses to create a free listing on Google that displays important information such as the business’s address, phone number, hours of operation, and customer reviews. These tools allow businesses to connect with customers and create a strong online presence in their local community.
This is a general process, it can vary depending on the client’s needs and the campaign’s complexity.