Email marketing is the use of email to promote products or services to a group of people. It’s a direct way of communicating with potential and existing customers, and it is an important part of digital marketing. Email marketing campaigns can be used to drive sales, increase brand awareness, or build customer loyalty.
The process of email marketing typically includes building an email list, creating email content, designing email templates, and scheduling and sending emails. Email marketing campaigns can be automated or triggered by certain actions such as website visits, purchases, or abandoned carts. Additionally, Email marketing campaigns can be segmented to target specific groups of people and personalised to increase engagement.
Email marketing can also be used to retarget customers who have previously engaged with the brand. Advanced analytics and tracking tools can be used to measure the effectiveness of email campaigns, such as open rates, click-through rates, and conversions. Overall, Email marketing is an effective and cost-efficient way to reach and engage with customers on a personal level.
This is a general process, it can vary depending on the client’s needs and the campaign’s complexity.