Business Growth

Email Marketing

Notify thousands of customers about products, services and events. Keep everyone updated with your latest deals, offers and discounts. Attract and engage with customers using this effective strategy.

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What is Email Marketing?

Email marketing is the use of email to promote products or services to a group of people. It’s a direct way of communicating with potential and existing customers, and it is an important part of digital marketing. Email marketing campaigns can be used to drive sales, increase brand awareness, or build customer loyalty.

The process of email marketing typically includes building an email list, creating email content, designing email templates, and scheduling and sending emails. Email marketing campaigns can be automated or triggered by certain actions such as website visits, purchases, or abandoned carts. Additionally, Email marketing campaigns can be segmented to target specific groups of people and personalised to increase engagement.

Email marketing can also be used to retarget customers who have previously engaged with the brand. Advanced analytics and tracking tools can be used to measure the effectiveness of email campaigns, such as open rates, click-through rates, and conversions. Overall, Email marketing is an effective and cost-efficient way to reach and engage with customers on a personal level.

This is a general process, it can vary depending on the client’s needs and the campaign’s complexity.

The first step in an email marketing campaign is to build an email list. This can be done by encouraging website visitors to sign up for a newsletter or by purchasing a list of leads. We will work with the client to create a sign-up form that is easy to use and can be placed on the client’s website.

The next step is to create the content for the emails. We will work with the client to develop a content strategy that aligns with the client’s overall marketing goals. We will create compelling and engaging content that is tailored to the target audience.

Once the content is created, the agency will design the email template and set up the campaign. We will use email marketing software such as Mailchimp to create and send the emails. This step also includes setting up any necessary automations or trigger-based campaigns.

The final step is to track, analyse, and report on the campaign’s performance. We will provide regular reports to the client on the campaign’s progress and make recommendations for future improvements. Based on the results, we may make changes to the campaign or create a new strategy.

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