Branding

Graphic Design

Our graphic design services can help build a strong brand for your business and bring your vision to life. We also offer a printing service for business cards, clothing, flyers, leaflets, letterheads and more.

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What is Graphic Design?

Graphic design plays a crucial role in digital marketing, as it helps to create visually appealing and engaging content that captures the attention of online audiences. In digital marketing, graphic designers work on a variety of projects such as website design, social media graphics, email marketing templates, and online ads. These designs must be optimised for various devices and screen sizes and also be able to grab the users attention.

Additionally, designers must be knowledgeable about web standards and best practices to ensure that their designs are accessible, user-friendly, and load quickly. Graphic design in digital marketing also includes creating logos, infographics, and other visual assets that can be used across different platforms and channels to maintain a consistent brand image. With the rise of video marketing, designers are also required to create graphic elements for animated videos, marketing videos, and explainer videos.

This is a general process, it can vary depending on the client’s needs and the design’s complexity.

Research

This is the initial phase where designers gather information about the target audience, the brand, and the goals of the project. This helps them to understand the context in which the design will be used and make informed decisions.

Once the research is done, designers will develop concepts and ideas for the design. This includes creating mood boards, sketches, and wireframes to explore different design options.

After the concepts are finalised, designers will create final designs using software such as Adobe Photoshop, Illustrator, and InDesign. They will make sure that the designs are visually appealing, engaging, and optimised for different devices and screen sizes.

The final step is delivering the design files to the client and ensuring that the design is implemented correctly on the website or other digital platforms. This may include providing guidance and support for developers or other team members who are responsible for implementation.

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