Graphic design plays a crucial role in digital marketing, as it helps to create visually appealing and engaging content that captures the attention of online audiences. In digital marketing, graphic designers work on a variety of projects such as website design, social media graphics, email marketing templates, and online ads. These designs must be optimised for various devices and screen sizes and also be able to grab the users attention.
Additionally, designers must be knowledgeable about web standards and best practices to ensure that their designs are accessible, user-friendly, and load quickly. Graphic design in digital marketing also includes creating logos, infographics, and other visual assets that can be used across different platforms and channels to maintain a consistent brand image. With the rise of video marketing, designers are also required to create graphic elements for animated videos, marketing videos, and explainer videos.
This is a general process, it can vary depending on the client’s needs and the design’s complexity.