Training in digital marketing is essential to ensure that professionals are equipped with the knowledge and skills needed to succeed in the field. Digital marketing is a rapidly evolving field and requires professionals to stay up-to-date with the latest techniques and technologies. Training in digital marketing can take many forms, such as workshops, seminars, webinars, online courses, and degree programs.
The training usually covers a wide range of topics including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, analytics, and web design. It helps professionals to understand the technical aspects of digital marketing and how to use various tools and platforms to achieve their goals.
This is a general process, it can vary depending on the client’s needs and the training programme’s complexity.