Online Presence

Local Listings

We list your business information on multiple sites and directories such as Google, Yahoo and Bing to increase your online presence and help customers easily find you online.

In-House Sales Training

What is Local Listings?

Local marketing in digital marketing refers to the strategy and tactics used to target customers in a specific geographic location. This approach is usually used by small businesses and franchises that want to attract customers in their immediate area. The main goal of local marketing is to increase visibility and drive foot traffic to the business.

One of the most effective local marketing tactics is Google My Business, which allows businesses to create a free listing on Google that displays important information such as the business’s address, phone number, hours of operation, and customer reviews. These tools allow businesses to connect with customers and create a strong online presence in their local community.

This is a general process, it can vary depending on the client’s needs and the campaign’s complexity.

Research

The first step is to research the target audience and the local market, this includes understanding the demographics, behaviours, and interests of the target audience, as well as identifying the main competitors in the area.

Once the research is completed, a plan is developed to establish the goals, budget, and tactics that will be used to reach the target audience. This includes identifying the most effective channels and platforms to reach the local audience such as social media, online directories, and review sites.

The next step is to execute the plan, this includes creating the content, setting up the campaigns, and launching them. During this phase, the team will also be monitoring and optimising the campaigns to ensure that they are reaching the target audience and achieving the desired results.

The final step is tracking and measuring the results of the campaigns. This includes monitoring the engagement, conversions, and ROI to determine the effectiveness of the campaigns and make any necessary adjustments to improve the results.

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