Business Growth

Advertising

We create Google and Social Media advertising strategies that produce unparalleled results. This is done by targeting potential customers in the most cost-effective way possible.

Increase Brand Awareness

What is Advertising?

Advertising is a key component of digital marketing, and it plays a crucial role in helping businesses to identify the most effective platforms and strategies for reaching their target audience and achieving their business goals.

This is a general process, it can vary depending on the client’s needs and the campaign’s complexity.

Research and Planning

The first step in the advertising process is to conduct research on the target audience and the industry. This includes identifying the target audience’s demographics, interests, behaviours, and pain points. We will also research the industry and competitors to gain insight into the best practices and strategies. Based on this research, the agency will develop a plan and set campaign goals and objectives.

After the research and planning phase, we will create the advertising campaign. This includes developing ad copy, creating images and videos, and setting up targeting options. We will also decide on the platforms and networks where the ads will be placed, such as Google Ads, Facebook Ads, etc.

The next step is to optimise and test the campaign. This includes analysing data and making adjustments to targeting, ad copy, and images to improve the campaign’s performance. A/B testing can also be done to test different versions of ads to see which one performs better.

The final step is to track, analyse, and report on the campaign’s performance. We will provide regular reports to the client on the campaign’s progress and make recommendations for future improvements. Based on the results, we may make changes to the campaign or create a new strategy.

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